Discover The CFO Shop

At The CFO Shop Professional Advisory Services (Pty) Ltd, ("the CFO Shop) we help businesses make better financial decisions with confidence.

We were founded with a simple goal: to provide high-quality, practical financial leadership to growing and established businesses that need senior expertise without the cost and complexity of a full-time executive team.

With over 60 years of combined experience across finance, accounting, funding, and governance, The CFO Shop has established itself as a trusted advisory partner to founders, executives, boards, and investors. We work hands-on with our clients, focusing on clarity, control, and long-term value creation.

The CFO Shop provides senior financial leadership and specialist advisory services to businesses that need clarity, control, and credible financial insight.

We support clients across key areas including Fractional CFO services, funding and capital raises, valuations and financial modelling, accounting and financial reporting, risk management and governance, and tax and structuring advisory. Our work is practical, hands-on, and tailored to the stage and complexity of each business.

We partner closely with management teams, boards, and investors to ensure financial information is robust, decision-useful, and aligned to long-term value creation.

We are independent, practical, and hands-on.

We don’t over-engineer solutions or apply one-size-fits-all frameworks. Instead, we focus on what is fit for purpose, scalable, and aligned with the realities of each business.

Our clients value us for:

• Clear thinking and straight advice
• Strong technical depth combined with commercial understanding
• The ability to work seamlessly with management teams, boards, and investors